The Lab Behind
the Work.

Real experiments from real hypotheses — some ended up as features, others became products, some became frameworks, and some taught us what doesn't work. All of them make the next thing we build sharper.

Creative Systems
Ad creative and copy generator
Related product: Flywheel
Growth
Ad-to-landing-page message match
Related product: Flywheel
UX
AI-controlled UI
Related product: Flywheel
Infrastructure
Agent in a box
Related product: AgentOS
Infrastructure
Asset library auto-tagging
Related product: Orchesta
Analytics
Auto-generating campaign dashboards
Related product: Lens
Creative Systems
Brand extraction via crawling
Related product: Flywheel
Behavioural Systems
Decision fatigue
Related product: Lens
Agent Limits
Decision tree collapse
Related product: Wayfinder
Customer Experience
AI support argues back
Related product: Relay
Systems
Growth loop machine
Related product: Flywheel
Growth
Email variant generation engine
Related product: Flywheel
Prompt Engineering
Instruction format shootout
Related product: AI Toolkit
Agent Learning
Junior agent apprentice
Related product: Flywheel
Content Systems
Infinite blog writer
Related product: Flywheel
Behavioural Systems
Living personas
Related product: DataSpec
Growth
Lifecycle and retention engine
Related product: Flywheel
Growth
Email A/B testing
Related product: Flywheel
Infrastructure
MCP protocol for customer cohorts
Related product: DataSpec
Systems
Feedback intelligence loop
Related product: Flywheel
Prompt Engineering
Minimum viable prompt
Related product: Orchesta
Systems
Persona and cohort builder
Related product: DataSpec
Infrastructure
Quiver
Related product: AgentOS
Growth
Self-optimising landing pages
Related product: Flywheel
Agent Architecture
Shadow agents
Related product: Wayfinder
Creative Systems
Vibe landing pages
Related product: Flywheel
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